Yet.
Oh, this has been taking ages, but I’m busy!
Look, seeing as you’ve come this far, I should probably explain the idea, and what will pop up here at some point.
“Yes, Yes, That” is short for a way of approaching creativity. It’s something I’ve been doing for decades without being aware of it, and not calling it that at all, until a few years ago.
I’ve worked in creative industries where meeting clients’ needs, writing proper briefs and “beginning with the end in mind” were all important.
And I think they are, but I’ve also found creativity to me much deeper, wider, more involving and more interesting than that.
What if you don’t know the goal when you start creating?
What if you don’t have the clearest possible picture of a problem that you’re trying to solve?
What if you don’t have a client?
Are you not being creative when you start mucking about anyway, looking for things that feel worth your time playing with, then maybe capturing and sharing?
You might call this kind of creativity unfocused and unprofitable.
But I’ve come to see it as the foundation for all kinds of shareable creativity, for clients and profits or not.
And I think this approach to creativity is worth practising, because we get better at things we practise, so that’s what I’ve been doing for years.
On this site, I mean to share how, so you can try it and see if it works for you too.
The quick summary is:
- Say YES to new creative ideas (get lots of them, too many to manage rationally, but enough to feel your way through to something exciting and novel)
- Say YES to development (grow an awareness of the positive connections that the best ideas are making, again using feelings and instincts at least as much as logic and reasoning)
- Get ready to focus on “THAT!” (there’ll be a time when you’ll become aware of the problem you’re solving, or the effect you want your creative work to have, and you’ll need to take away all your work in progress that distracts or gets in the way of THAT)
That’s it, really.
Except, well, it doesn’t feel real without examples, does it?
At some point, I’ll take a break and share some here.
It might develop into a course or two, or several.
Some of these might be about AI, and how to use it well (that’s a clear problem in need of shareable solutions).
But I’ve got another job to get on with now, so that’s for another time.
See you soon!